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Tradeshow Booth Staff Training: The Tradeshow Coach Prepares Booth Staff for Industry Event Success
Proper trade show booth staff training is at the heart of success for any organization exhibiting at an industry event, according to Susan Friedmann, CSP, The Tradeshow Coach.
LAKE PLACID, NY November 20, 2009 /Employment - Careers PR News/ -- TheTradeshowCoach.com) Proper trade show booth staff training is at the heart of success for any organization exhibiting at an industry event, according to Susan Friedmann, CSP, The Tradeshow Coach. Her newly developed tradeshow staff training course, "Surefire Ways to Jump Start Your Exhibiting Success at Tradeshows & Events"—available for an introductory price of $297 until 2010 (when the fee will rise to $497)—grooms organizations to make the most of their participation at any industry event. Trade show staff receive 24 intense hours' worth of trade show preparation, all drawn on Friedmann's many years of immersion in the field of trade show coaching.
Friedmann's online trade show training program trains booth staff how to succeed before, during and after the show, because "mastery of each point in the process of trade show participation—before, during, and after—is critical if an organization wants to mine the best ROI," said Friedmann, CSP (Certified Speaking Professional), whose trade show coaching videos and other materials for tradeshow success are available at TheTradeshowCoach.com.
Friedmann is author of "Meeting and Event Planning for Dummies" and the "Idiot's Guide to Target Marketing." A sought-after maven in the niche market of tradeshow training, she has presented workshops on the subject at some of the most recognizable Fortune 500 corporations. Friedmann also hosts "Riches in Niches Radio" every other Tuesday at 8pm EST on wsRadio.com, where she shares her expertise on niche marketing for entrepreneurs as the author of "Riches in Niches: How to Make it BIG in a small Market."
By dividing the trade show process into the three phases of tradeshow participation (before, during, and after), Friedmann's online trade show training program gives booth staff the knowledge they need in order to make the most of an organization's trade show participation. The following are just a few of the many topics Friedmann covers:
• How to create pre- and at-show promotion to increase quality booth traffic
• What's needed to pinpoint with laser accuracy the best prospects—so they know why to make any organization's booth their #1 destination
• How to craft a marketing message that instantly positions a booth as a "must-see" in prospects' minds
• How to create winning direct-mail promotions that draw visitors to a booth
• How to avoid promotional pitfalls that dampen booth traffic, confuse prospects and waste an organization's limited marketing dollars
• How to create a warm first impression so welcoming that visitors won't want to leave a booth
• How to develop the necessary skills to create and maintain a high-quality conversation with booth visitors
• How to develop dynamic, customer-focused booth staffers
"Don't go to a trade show unprepared," said Friedmann. "The fact is, running a successful booth takes much more than clever props, prominent logos and pretty cutout designs. As important as these elements are, the meat is in your booth staff's knowledge and skills. Are they trained in the many tactics that will differentiate their booth from all those other booths? This course includes everything they need to know."
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About The Tradeshow Coach™
About Susan Friedmann, CSP, The Tradeshow Coach
Susan Friedmann, certified speaking professional and author of "Meeting and Event Planning for Dummies" and "Idiot's Guide to Target Marketing," helps companies of all sizes improve their performance at tradeshows and thus improve their profits, as well. She has helped some of the most recognizable brands in the world -- including Siemens, Kimberly-Clark, IBM, American Express, and many others -- get the most out of attending industry events. Additionally, on "Riches in Niches Radio," she helps entrepreneurs of all kinds by drawing on her latest book, "Riches in Niches: How to Make it BIG in a small Market," which imparts the wisdom she has acquired in her own niche as a tradeshow coach. Friedmann has been mentioned in Adweek, various cities' Business Journals, The Boston Herald, The Salt Lake Tribune, The New York Times, BusinessWeek Online, and other national and international print publications.
Susan Friedmann, CSP
The Tradeshow Coach
PHONE: 518-523-1320
FAX: 518-523-8755
Susan at TheTradeshowCoach dot com
TheTradeshowCoach.com
Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner AT STETrevisions DOT com
STETrevisions.com
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Press Release Contact Information:
Susan Friedmann, CSP
The Tradeshow Coach™
Certified Speaking Professional
2301 Saranac Avenue
Lake Placid, NY
USA 12946
Voice: 518-523-1320
Fax: 518-523-8755
Website: Visit Our Website |
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